• Proforma Albrecht

Company Webstores, The Brand Engagement Tool

The webstore can be a valuable tool to take your brand to the next level that can portray the culture and identity of an organization. There is no better tool available today to engage employees, customers and fans to your brand. Lets look at the different uses and tools available and how they can work for you.

General Webstore - The webstore has become an easy way for companies to store and order branded merchandise for any purpose. Inventory is easy to maintain and all the product is kept and shipped from the fulfillment warehouse. There will no longer be a room or closet bursting as the seems with boxes of swag and product laying all about. It's organized, allows better use of your office space, and can have limits to who has access to it.

Public webstore - This is an easy way to sell for reward customers branded swag. Giving out gift codes to be redeemed for your unique branded products will show appreciation, re-engage an old customer, or maintain a high rate of retention. They can even be an income stream if your brand has a fan base who want your branded products.

Employee Webstore - Employee webstore can be used in several different ways and can be all implemented in one store utilizing protected collections. New hire kits, anniversary gifts, special occasions ( such as new born, marriage, etc.), or promotions are all great uses. A purchasing portal can also be created for internal teams to purchase approved products via a "bulk purchase" store, giving full control to over what products are used for various purposes and events.

If you feel your organization could benefit from a webstore or your would like to expand your current store, use the link below to contact us for more information.

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